Lead Generation

Discover the potential of lead gen


Lead gen websites are created to facilitate transactions between the online traffic seeking a service, and the actual business who will provide the service. Essentially eliminating marketing and advertising efforts for business owners, meaning you can focus on your business.

Say hello to your exclusive lead provider. At RSL Empire Marketing we provide qualified leads that aren't being sent out to multiple businesses. We generate high quality, niche specific leads, then send them to one licensed business in the area.

What is a lead generation website?

The Perfect Website...

Imagine a perfectly built and optimized website that was created for exactly the type of service you provide. Now imagine that you didn't have to pay for the site, and you also didn't have to pay for any SEO. Too good to be true? Meet lead gen.


Built To Be Optimized...

These types of websites are designed, built, and optimized by RSL Empire Marketing. These websites are created for one goal and one purpose: to dominate local markets and drive in consistent, exclusive, quality leads.


The Only Investment You Need...

The site itself will remain the property of RSL Empire Marketing for the duration of it's lifetime. The only investment of the business owner is for the creation of the site, and the results that it brings.

Benefits of Lead Gen Properties


  • A More Cost Effective Option


When it comes to online marketing and advertising the costs can become quite expensive to attain the desired results your company may be seeking. Average web design costs range from $500-$1500, while typical SEO costs are approximately $750-$2500 each month. But with lead gen you only pay for the leads. This is similar to GoogleAdWords where the process there is you pay per click, meaning every time someone clicks on your website you pay a fee. But lead gen properties charge for leads, or for a commission on closed deals. The cost per lead or commission value varies greatly depending on the niche, but when we work with our clients we give a very detailed breakdown of how the cost is calculated for leads.  Some companies prefer to know exactly what they will be paying each month, if this is desired then a flat monthly fee is also an option with lead gen.



  • 100% Exclusive, Quality Leads


The majority of lead generation platforms produce leads which are then auctioned off to numerous companies within that industry. Businesses will pay monthly fees for just the hope that they may retain a few leads from the service they are paying month after month. Lead generation websites are a whole different breed. Not only do the leads coming through a lead gen property get sent to one specific business owner, but the leads are of much more value. These potential clients have already gone through the process of reading through the website, then either filled out a contact form or picked up the phone to call; they are ready to have your company complete a job for them! With niche specific lead gen websites all you need to do is handle the customers, complete the jobs and get paid.


  • Increase Sales and Profits


Now that we have a better understanding of how these digital properties work, it's time to talk about reaping the real benefits! No matter the size or stage of a business, when quality leads are being sent your way it is only a matter of time until your job conversion rate will begin to climb which means more revenue for your business. And like so much in the business world, the more prolonged exposure a company has to a specific area the more experienced it will become and in turn the more success will be achieved. This will guarantee to increase both the sales and profits of your organization, then the sky is the limit on how high you want your business to climb.

For more information check out our partners at Andrew Nicholls Traffic!


  • A More Cost Effective Option


When it comes to online marketing and advertising the costs can become quite expensive to attain the desired results your company may be seeking. Average web design costs range from $500-$1500, while typical SEO costs are approximately $750-$2500 each month. But with lead gen you only pay for the leads. This is similar to GoogleAdWords where the process there is you pay per click, meaning every time someone clicks on your website you pay a fee. But lead gen properties charge on a per lead basis, a lead being either a phone call or a completed contact form submitted through the website. The cost per lead varies greatly depending on the niche, but when we work with our clients we give a very detailed breakdown of how the cost is calculated for leads.  Some companies prefer to know exactly what they will be paying each month, if this is desired then a flat monthly fee is also an option with lead gen.



  • 100% Exclusive, Quality Leads


The majority of lead generation platforms produce leads which are then auctioned off to numerous companies within that industry. Businesses will pay monthly fees for just the hope that they may retain a few leads from the service they are paying month after month. Lead generation websites are a whole different breed. Not only do the leads coming through a lead gen property get sent to one specific business owner, but the leads are of much more value. These potential clients have already gone through the process of reading through the website, then either filled out a contact form or picked up the phone to call; they are ready to have your company complete a job for them! With niche specific lead gen websites all you need to do is handle the customers, complete the jobs and get paid.


  • Increase Sales and Profits


Now that we have a better understanding of how these digital properties work, it's time to talk about reaping the real benefits! No matter the size or stage of a business, when quality leads are being sent your way it is only a matter of time until your job conversion rate will begin to climb which means more revenue for your business. And like so much in the business world, the more prolonged exposure a company has to a specific area the more experienced it will become and in turn the more success will be achieved. This will guarantee to increase both the sales and profits of your organization, then the sky is the limit on how high you want your business to climb.

  • Larger Job Conversion Rate


One of the greatest advantages of a lead gen property is that they are built to suit one specific niche and to bring in potential customers seeking to have a service done. When a lead comes through the website, it is quite often a prospective client who is needing a service provided and they are already interested in having your company complete the work. All that's left is to close the deal with the client. We understand that sometimes this is easier said than done, but when quality leads are being sent to you month after month, it is only a matter of time before your job conversion rate will begin the skyrocket.



  • Generate Awareness


A truly effective website should contain extensive information in order to educate the potential customer of what they need to know before making a decision. This holds true for lead gen properties, but also for all digital properties who's objective is to obtain quality interest from potential clients. The idea is to allow the visitors of the website to fully understand what it is that your company has to offer, and this is of a duel benefit. First, it allows only quality leads to come through to you, which means you are able to efficiently leverage your time and resources when following through with leads. Second, it benefits those who come through your website by empowering them to make an informed decision, while also providing knowledge they may not have had on the subject before.


  • Improve Client and Job Tracking


All of our lead gen websites come with their own contact form on every page of the site, as well as a local tracking phone number which belongs solely to the lead gen property. Every completed contact form is instantly recorded into a spreadsheet which is shared with the business owner. This means that not only can completed jobs be recorded for projection purposes, but proper tracking can also be performed on every lead that has ever come through the website. This provides a more advantageous position when making monthly adjustments to marketing strategies. It's the little things that come together to form the bigger picture, and when it comes to lead gen, it's all the thought through details that encompass a more profitable future for your business.