Each page for your website should contain a page description. When you search for a business using a search engine, the Search Engine Results Pages (SERP) will list all the relevant web pages based on your search query.

Directly underneath the title of the webpage listing there will be a short section of information, this is the page description. Quite often these descriptions are left blank so they will be auto filled by random text from the site.

Ensuring that you have a proper page description will put the text you want under your webpage listing, and will help bring more customers to your online property.